Mercedes-Benz Business meets Luxury
We want to position Mercedes-Benz Fleet as an innovator, with the perfect balance of its two sides: competitive rates/performance and effortless luxury.
The look defines a refreshing corporate aesthetic by embracing modern luxury elements. Minimalist and colorful imagery make for a striking impact across all touchpoints. A clean, dramatic image puts added focus and importance on the products. A young, luxurious style helps differentiate Mercedes-Benz Fleet from competitors. With varying color gradients we ensure the longevity of the assets throughout the sales year.
Credits
My role: Concept, Art Direction
Client: Mercedes-Benz Region Europe
Agency: Publicis Emil
Global Executive Creative Director: Andy Daley
Creative Director: Frederic Cilliers
Copy Writer: Christopher Hatfield
Post Production: Recom Farmhouse
Photographer: Pascal Schonlau
