Mercedes-Benz Luxury Warehouse

In 2020/21 there has been a huge digital acceleration across Europe due to the pandemic.  It has driven people to do more online, and we now see that 72% are willing to buy online or are open to the idea of buying their next car online. The Luxury Warehouse combines industrial and chic and gives a surprising new view on luxury vehicles juxtaposed against a brightly lit, brutalist backdrop. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Luxury Warehouse visuals were very well received by the markets, that in the end, they decided to feature them in a TVC:

 

 

 

Credits

My role: Concept, Art Direction

Client: Mercedes-Benz Region Europe

Agency: Publicis Emil

Global Executive Creative Director: Andy Daley

Creative Director: Frederic Cilliers

Post Production: Recom Farmhouse

Photographer: Pascal Schonlau

 

TVC:

Agency: Publicis UK & Publicis Columbia

Global Executive Creative Director: Andy Daley

Director: Michael Gracey

CCO: Mauricio Sarmiento

ECD: Andrés Restrepo

Creative Director: Santiago Losada

Senior Art Director: Luis González

Senior Copywriter: Alexandra Rodríguez

Art Director: Lina Garzón