We created for McDonald´s the new marketing platform, which will be the digital home for the local store marketing.
It includes all promotions, as well all related advertising materials or guidelines.
The franchisee is able to view, edit and access available content directly via web2print. Editable are for e.g. products, headlines, addresses and prices. He can also chat and discuss topics with other franchisees or will get push messages from the platform about new topics or the current order status.
For the headquarter the platform will be a huge possibility to streamline all marketing activities as well as a chance to lower the costs.