Mercedes-Benz and the wind
Mercedes-Benz has been fighting the wind since inventing the car in 1886. That battle has transformed into a positive partnership now that Mercedes-Benz and the wind have joined forces – their owned factories worldwide will obtain electricity only from renewable sources by 2022. The idea was to send a clear but clean and sustainable message to the world to announce this move.
The visual concept was to bring the Mercedes-Benz brand logo and the ultimate symbol of sustainable energy – a wind turbine – together on an epic 120m by 70m scale. By exploiting the fact that the turbine blades and the Mercedes-Benz star are remarkably similar, we used lights and eco-friendly smoke to transform a huge wind turbine into a Mercedes-Benz logo in a dazzling brand installation visible for miles around. A beautiful and filmic homage to the wind and our age-old battle with this incredible force of nature builds up to this iconic climax.
This was the first Mercedes-Benz brand campaign ever, that got activated by all of their markets.
Campaign Film
Credits
Visuals:
My role: Art Direction
Client: Mercedes-Benz Region Europe
Agency: Publicis Emil
Global Executive Creative Director: Andy Daley
Creative Director: Frederic Cilliers
Post Production: Recom Stuttgart
Campaign Film:
Global Chief Creative Officer: Bruno Bertelli
Global Executive Creative Director: Andy Daley
Creative Director: Mischa Schreuder
Account Management: Elodie Straub, Aleksandra Zdunczyk
Film Director: Nicolai Fuglsig
Exec. Producer: Tim Wild
DOP: Phedon Papamichael
Post-Production: The Mill London
Music Studio: Sizzer
Awards:
Grand Prix Trophy for best film @ AutoVision Awards 2021
Gold in the social media & short videos @ AutoVision Awards 2021
Silver in the online video category @ AutoVision Awards 2021
Silver in Loud & Bold category @ the Best Agency Award 2021
Bronze in the sustainability category @ the BOA Awards 2021
Bronze in the innovative idea category @ the BOA Awards 2021
