Claas is an agricultural machinery manufacturer founded in 1913, based Germany. The product range includes all kinds of harvesters, tractors, tedders and other harvesting machines. In 2019 they launched their new product – the LEXION. They have completely redesigned it and tailored it to the needs of their customers. It is supposed to be smarter and more efficient than ever before as well as it sets new standards for combine harvesters. Pixelpark Munich came up with the campaign idea and I got asked to design the LEXION launch landingpage for all their markets across the globe.